Content Marketing Strategies and Solutions

Content Rules

I’m sure you’ve heard that words drive the Internet. While it’s true that search engines find your site through the words that are on it, these days “content” is way more than web pages, blog posts and news articles. Images, videos, posts, pins, tweets and beyond are all part of your content marketing strategy. This can be daunting to businesses that want to grow their online presence, but you won’t we doing it alone.

Content Strategy

Tactical content strategies that are effective, scalable and flexible. Now that you know that web content goes beyond words, you’ll see why you need a content blueprint that fits well with your overall marketing plan.

SEO-Optimized

Well-researched SEO weaved in throughout your content will make Google happy. It’s easy to make this type of content sound stiff, so we’ll give you the right tools and tips to make it flow beautifully.

Relevant Content

Optimized is great, but relevant and fresh is even better. Use your company’s unique voice to continuously write content your customers will love. Great content provides solutions. Think of what problems your customers or prospects have when they visit your website, blog or network and use your content to find a solution to their problems as clearly as possible.

Evergreen Content

Timeless content written for all types of readers that never goes out of style. This means information that does not have to be updated or refreshed regularly, like your “about us” and “faq” pages, but it also includes topics that stay relevant or remain standard for years. Evergreen content is the backbone to your overall strategy so it’s important to put some thought behind it.